Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Boisson: Non-Alc Retailer Lands Backing From Pernod Ricard’s Venture Arm, Adds New CEO

Boisson: Non-Alc Retailer Lands Backing From Pernod Ricard’s Venture Arm, Adds New CEO

As the momentum behind zero-proof drinks shows no signs of abating, leading non-alc retailer Boisson is taking steps to secure its place within the expanding category, bringing on a new CEO and announcing today that has received funding in a $5 million bridge round from Convivialité Ventures, the VC arm of Pernod Ricard, and Connect Ventures.

Bacardi Acquires Ilegal Mezcal

Bacardi Acquires Ilegal Mezcal

Bacardi Limited has jumped fully into the mezcal game and acquired Ilegal Mezcal, the company announced today.

Canelo RTD Steps Into the Ring, Backed By Spirit of Gallo

Canelo RTD Steps Into the Ring, Backed By Spirit of Gallo

The company behind leading ready-to-drink cocktail High Noon is bringing out a new contender: VMC, a tequila-based canned cocktail born from a partnership between world champion boxer Saúl “Canelo” Álvarez, Spirit of Gallo, and Casa Lumbre is set to release next month, the company announced today.

Beam Suntory: Sales Up in H1 2023; Slowdown in U.S.

Beam Suntory: Sales Up in H1 2023; Slowdown in U.S.

Beam Suntory reported a 10% rise in net sales for the first half of 2023, driven by ready-to-drink (RTD) brands and the company’s premiumization strategy, but nevertheless did face performance struggles in North America.

Does Blue Run and Molson Coors Deal Signal More Spirits M&A?

Does Blue Run and Molson Coors Deal Signal More Spirits M&A?

Molson Coors made headlines this week when it announced that it agreed to purchase Kentucky-based distillery Blue Run Spirits, marking the beer giant’s first spirits acquisition and the formal launch of its Coors Spirits Co. business.

NIQ: RTDs Reach $10B, Spirits and FMBs Drive Growth

NIQ: RTDs Reach $10B, Spirits and FMBs Drive Growth

Ready-to-drink and serve products have surpassed $10 billion dollar sales in off-premise channels in the latest 52 weeks ending July 8, representing a 7% increase compared to the previous period, according to an NIQ report released on Wednesday.

Will A Lawsuit In Tennessee Spark A Crackdown on Online Liquor Sales?

Will A Lawsuit In Tennessee Spark A Crackdown on Online Liquor Sales?

Tennessee Attorney General Jonathan Skrmetti last week filed a lawsuit against six online liquor retailers accused of illegally selling liquor from out-of-state, an aggressive move that suggests retailers and brands may be facing greater scrutiny about how they ship products.

As Major Brands Waver, Gay Water Aims for Authenticity

As Major Brands Waver, Gay Water Aims for Authenticity

Growing up, Spencer Hoddeson said he mostly heard the term “gay” in a negative context. Now, he wants to destigmatize the word and create representation in spaces that traditionally don’t have LGBTQ-owned products, one Gay Water at a time.