Former New Belgium Brewing CEO Christine Perich, who had been leading World Waters, maker of the high pressure processed juice brand WTRMLN WTR, has stepped down from her role as CEO of the non-alcoholic beverage company due to personal health reasons. News of her departure was first reported on Wednesday by Brewbound’s sister publication BevNET.

10-Year old Mission Brewery is on the hunt for capital, and, in an effort to stay in business for another 24 months, the company has turned to the everyday craft beer drinker for help.

In an effort to help wholesalers, retailers and consumers better understand the differences between a growing number of hard ciders now being sold across the country, the United States Association of Cider Makers (USACM) today unveiled its first-ever set of style guidelines.

The executive shuffle at Pabst Brewing Company continued on Thursday, as the company announced the appointment of a new chief marketing officer to oversee its entire portfolio of heritage, craft, import, cider and flavored malt beverage brands. Matt Bruhn, who most recently served as the CMO for GWA Group Limited, an Australian supplier of building fixtures and fittings, will formally take over as the CMO of Pabst on October 2, according to a press release.

Boston-based alcohol e-commerce company Drizly has added Bill Simon, the former CEO of Walmart’s U.S. business, to its board of directors. In a press release, Drizly said Simon’s time spent leading Walmart’s U.S. operations, as well as a stint with Diageo Plc, where he helped develop Smirnoff Ice, would aid the company as it looks to grow within an off-premise alcohol retail industry worth approximately $130 billion.

In just four years, the economic impact of small and independent U.S. craft brewers has doubled, according to an updated report issued by industry trade group the Brewers Association on Tuesday. The study, which was based on two national surveys as well as other government and market data, found that the U.S. craft brewing industry, as defined by the BA, contributed $67.8 billion to the U.S. economy in 2016.

Anheuser-Busch InBev, via its High End craft and import division, has acquired the remainder of Michigan’s Virtue Cider, the company announced today. Greg Hall, the former brewmaster at Goose Island, which is also owned by A-B InBev, launched Virtue Cider with partner Stephen Schmakel and 31 investors in 2011 after his father, John Hall, sold Goose Island to the world’s largest beer company for $38.8 million.

In addition to the $2 billion it will spend on capital expenditure projects in the U.S. over the next four years, Anheuser-Busch InBev, via its Labatt Breweries subsidiary, plans to spend $460 million to improve operations at its six Canadian breweries. Following the investments, which are slated to conclude in 2020, Labatt Breweries will have spent more than $1 billion over a nine-year period, the company said in a press release.

A new distribution company with ties to a small Virginia craft brewery is set to launch in the Southwestern part of the state. Saint X LLC — which aims to provide an alternative route to market for small craft brewers — has set up shop in a 10,000 sq. ft. warehouse located near recently launched Beale’s Brewery in Bedford, Va.

Wachusett Brewing is taking its recently launched outdoor beer garden, dubbed the “Brew Yard,” on the road. In partnership with Delaware North, a hospitality company owned by Jeremy Jacobs, who also owns the Boston Bruins, the Massachusetts craft brewery will pop up in Boston City Hall Plaza the next three Thursdays.

Fast-growing Lord Hobo Brewing – which launched in 2015 and grew more than 400 percent last year — today announced that it has sold a minority stake to Valterra Partners, a boutique private investment firm with offices in New York and Massachusetts. Specific financial terms were not disclosed, and the transaction is expected to close this month.

Upland Brewing owner and president Doug Dayhoff will sell his minority interest in the company back to existing investors and depart the company at the end of the year, the company announced today. Speaking to Brewbound, Dayhoff, 47, said the investor group would repurchase his minority interest in the company over the next “1-2 years.”

In this week’s edition of press clips: Fred Bueltmann departs New Holland Brewing, Michelle Sullivan leaves Boston Beer and Australian Beer Drinkers say they want ownership transparency, too.

Following a proprietary review of the craft beer segment, and its own positioning within it, Constellation Brands has re-launched a number of its Ballast Point offerings with a new look in an attempt to “tell its story more effectively” to consumers. In an interview with Brewbound, Constellation CMO Jim Sabia and Marty Birkel, the president of the organization’s craft and specialty division, said an initiative to better understand consumer-purchasing behavior provided the company with some key takeaways that helped shape its overall craft strategy moving forward.