Tap Room General Manager

The General Manager will be responsible for all promotional, marketing, and operational performance of the Starr Hill Beer Hall & Rooftop in Richmond, VA with a goal of maximizing customer experience and financial performance. This position reports to Starr Hill’s Director of Retail Operations with monthly reporting to the Finance Department.

Operations

• Manage all aspects of daily operations, including staffing, cleaning standards, organization and internal/external communication
• Recruit, train, and manage tap room employees with high standards of customer service and competency
• Maintain all weekly beer and merchandise inventories and internal orders
• Coordinate and manage relationships with all food and entertainment partners
• Design promotional strategies to increase sales and profitability
• Maintain cleanliness and organization of all areas of operations, ensuring the highest quality of customer and staff experience
• Comply with all company policies and procedures, ensuring that all activities are conducted within local, state and federal laws
• Has Servesafe certification and kitchen management experience

Marketing/Programming

• Create and manage all aspects of customer programming to maximize traffic and dollar sales
• Develop and execute all forms of traditional advertising as well as charitable engagement within established budget goals
• Manage the generation of social media content and engagement for the local tap room handles across digital platforms
• Work with corporate marketing team to ensure cohesion with corporate brewery strategy (new brand releases, corporate marketing campaigns, etc.)
• Identify local sponsorship and special event opportunities
• Coordinate with pilot brewing team to ensure small batch products are scheduled and utilized for promotional purposes
• Manage and grow relationship with each location’s Mug Club and ensure best possible membership experience

Reporting to Senior Management

• Assist in the development of an annual budget
• Participate in a monthly business review with Finance department
• Collaborate with other retail GMs to share ideas and content for best practices
• Communicate customer feedback on Starr Hill brands and experiences to management