If you’re looking for Guy Fieri and Sammy Hagar’s Santo Tequila, you might be out of luck thanks to an Oceans 13-level heist that disappeared two truckloads of tequila last week. If only it were George Clooney’s Casamigos, then this would be one meta story.

Folks, we’re getting pretty close to GOOSE ISLAND’s annual Bourbon County release! Gotta say, it’s nice to still have one of craft’s few remaining annual traditions left here at the end of 2024, even though I’m pretty sure Justin and I couldn’t finish one bottle between the two of us at this point. In a whole weekend.

Boston Beer Company will increase investment across its entire portfolio in 2025, the company shared with its distributor partners in nearly 30 in-person meetings held across the country over the last two months. The investment will be made in both traditional and digital media, in addition to “new dynamic partnerships.”

More than a decade after the first states legalized recreational cannabis, the interaction between it and craft beer remains as nebulous as ever. Plus, ss intoxicating hemp beverages proliferate, the Beer Institute recently clarified its positions on the segment.

During the 2024 Brewbound Live business conference, leaders from Whole Foods Market, Deschutes Brewery and Bump Williams Consulting will define what a focused strategy looks like, why retailers are asking suppliers to sharpen their plans and portfolios, and how laser-focused lineups are generating sales results.

This week the Brewbound Podcast crossed the 200th episode milestone. Insider’s Week in Beer newsletter writer Sean McNulty joins to celebrate. The Brewbound team recaps the latest headlines, including the Lord Hobo-Lone Pine merger, the Beer Institute’s Annual Membership Meeting and layoffs at Molson Coors’ remaining craft facilities.

This report, which provides a Q4 supply chain update, features exclusive content created just for our Brewbound Insider audience!

This report, which provides a Q4 beverage category update, features exclusive content created just for our Brewbound Insider audience!

Inflation for beer continued to outpace trends for total bev-alc in October, but lessened versus September, according to the U.S. Bureau of Labor Statistics (BLS) in its Consumer Price Index (CPI) report.

The on-premise channel – including bars, restaurants, event venues and more – is primed to provide growth for beer. The key for suppliers and distributors to capitalize on that opportunity is to understand what retail operators are prioritizing, including profitability and efficiency, according to Levy Restaurants director of beverage analytics and strategy Scott Brown and BeerBoard chief strategy officer Brandy Rand.

Ready-to-drink cocktails are now allowed at more retailers and restaurants in Pennsylvania, but that doesn’t mean drinkers in the Keystone State are cracking open an array of canned cocktails.

Non-alcoholic beer continues to be one of a handful of beer segments to record growth in scans. However, beer is also finding growth at the other end of the ABV spectrum, and was the subject of the latest report from Bump Williams Consulting (BWC).

Alison Payne will take over as Heineken USA’s (HUSA) chief marketing officer, effective January 2025.

In just 30 days, beer and beverage-alcohol leaders will meet in Marina del Rey, California, for Brewbound Live 2024. The two-day business conference offers a chance for entrepreneurs and industry experts in the beer and bev-alc sector to come together, gain insights and foster industry growth.