📉 Beer SKUs Decline as Shelf Space Shrinks

📉 Beer SKUs Decline as Shelf Space Shrinks

In this issue: New Beer SKUs Decline, Shelf Space Shrinks; Beyond Beer ROS +69% in On-Premise; Arkansas Sake Maker Plots Future Growth; Mayflower Halts Closure; Trump on Tariffs; Sales Chief on Peroni’s Growth Trajectory; Three Floyds Launches Light Lager.

‘The Other White Wine’: Arkansas Sake Maker Plots Future Growth

‘The Other White Wine’: Arkansas Sake Maker Plots Future Growth

Sake is a staple of drinking culture in Japan, but in the U.S. bringing the category to new consumers takes a variety of approaches. Arkansas-based Origami Sake is attempting to make the traditional rice wine more approachable to American drinkers by pairing its premium-positioned products with transparent packaging callouts and a new non-alc variety that caters to moderating consumers.

Insider’s Week in Beer: 🍻 A Sendoff For a Legendary Beer Pitchman

Insider’s Week in Beer: 🍻 A Sendoff For a Legendary Beer Pitchman

This week’s beer goes out to one of beer’s all-time greatest pitchmen, Mr. Bob Uecker, who died this week at the age of 90 … and they just don’t make ‘em like Bob anymore. He’s of course known for the Major League movies and Mr. Belvedere in the ’80s, and to an older demo as one of the top Tonight Show guests ever (with 100+ appearances). Plus, he also called BREWERS games in Milwaukee for 54 seasons. 🤯

NIQ: Adult Non-Alc Nears $1B; RTDs Drive Growth

NIQ: Adult Non-Alc Nears $1B; RTDs Drive Growth

Total bev-alc retail sales reached $112 billion in 2024 but, excluding ready-to-drink (RTD) beverages, no category saw growth in dollars or volume, according to market research firm NIQ.

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TTB Proposes New Rules For Alcohol Labeling

TTB Proposes New Rules For Alcohol Labeling

The U.S. Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau (TTB) has proposed new rules for nutrient and alcohol content labeling on wine, beer, and spirits.

CGA: Last 2 Weeks of December -6%; Trends Flat Through New Year’s

CGA: Last 2 Weeks of December -6%; Trends Flat Through New Year’s

On-premise sales velocity declined -6% for the two-week period ending December 28 and was flat through the New Year’s holiday for the week ending January 4, according to the latest report from CGA, NIQ’s on-premise division.

Notes From D.C.’s Mindful Drinking Fest

Notes From D.C.’s Mindful Drinking Fest

The Mindful Drinking Fest returned to Washington, D.C. this past weekend, bringing together over 1,200 attendees and nearly 220 adult non-alcoholic products in a Dry January celebration that has grown 10 times since its first iteration three years ago and 40% since just last year. Brewbound’s sibling publication BevNET stopped in for the second year in a row and saw the energy and acceleration brought by the sober curious crowd firsthand.

Former Dairy Farmers of America Exec to Lead American Cider Association

Former Dairy Farmers of America Exec to Lead American Cider Association

The American Cider Association (ACA) has named its next CEO. Monica Cohen, a former executive for Dairy Farmers of America (DFA), has been appointed CEO of the hard cider trade association, taking over less than a month ahead of the ACA’s largest annual industry event, CiderCon (February 4-7).