Beer Industry News, Insights, Jobs, & Events
Monster and Coca-Cola Strengthen Partnership to Drive Global Growth
Monster Beverage Corp. and The Coca-Cola Company have eliminated “undue friction” in their distribution relationship. Free from those frictions, Monster is now ready to leverage the partnership to expand its beverage category reach and fuel global growth, leadership shared this week.
Lake Hour’s New CEO Sets Sights On Hard Tea, Market Expansion
Former Ilegal mezcal COO Michelle Ivey will join Lake Hour as CEO, joining co-founders Wyatt Russell and Richard Peete in guiding the canned cocktail brand.
Manna Beverages’ Anaheim Facility Sold to AriZona
A subsidiary of AriZona Beverages USA subsidiary has acquired Manna Beverages’ facility in Anaheim, California.
Brewbound Live 2025 is 1 Week Away!
We are one week out from Brewbound Live 2025 in Los Angeles. These are times when getting together with your peers and others from across the industry can make a difference.
Featured Jobs
NA Social Tonic Brand Hiyo Lands Investment & Multi-Year Partnership with Live Nation
While bev-alc is in flux, zero-proof partying is still in full swing with the announcement of a new multi-year partnership that brings Hiyo Social Tonics into Live Nation venues across the country.
Curious Elixirs’ John Wiseman On A Decade In Adult Non-Alc
The Zero Proof Playbook is BevNET’s exclusive interview series with the pioneers and experts who are shaping adult non-alc (ANA) spaces – uncovering the trends and on-the-ground data driving it forward. John Wiseman founded NA craft cocktail company, Curious Elixirs before the adult non-alc (ANA) category even had a name in the U.S. While running… Read more »
Press Clips: Anthony Trento Returns to the Middle Tier at Sunset; Harpoon IPA Refreshed
Anthony Trento joins Sunset Distributing; the Brewers Association reveals 2026 CBC keynote speaker; Lawson’s gives big; and Harpoon IPA gets a refresh.
Former Boston Beer Employees Seek Class-Action Lawsuit Over Non-Compete Agreements
Two former Boston Beer Company employees are pursuing a class-action lawsuit, alleging the Twisted Tea maker skirts Massachusetts law by paying departing workers $3,000, minus taxes, instead of “garden leave” or other compensation, while enforcing restrictive noncompetition agreements.
Brewers’, Distributors’ & Retailers’ 2026 Wishlist: Consumer Insights, Focused Inventory & Price Promotions
Christmas came early for any fans of Bump Williams Consulting’s (BWC) annual growth strategies report. In the consulting firm’s final monthly update of 2025, founder Bump Williams shared beverage manufacturer, distributor and retailer growth strategies for 2026 and 2027 – one month earlier than historically released, and with a bonus fourth tier: the consumer.
Yuengling to Enter Iowa & Wisconsin in Q1 2026
Yuengling is headed to Iowa and Wisconsin in 2026. The addition of new states for the U.S.’s oldest brewery was teased with cryptic billboards in both Midwestern states stating “The Drought Ends Soon.” The official news dropped Monday.
6 Elected to Brewers Association Board of Directors
Four incumbents and two new members will join the Brewers Association (BA) board of directors following last month’s election. The new term is slated to begin in February 2026.
Circana Weekly Scans: Beer Bounces Back, Outpaces Total Bev-Alc After ‘Dismal’ Prior Week
Beer bounced back in the latest scans after a “dismal performance” in the prior week, according to Circana and the market research firm’s EVP of BevAl, Scott Scanlon.
Tilray Reverse Stock Split to Take Effect on December 2
Tilray Brands’ approved reverse stock split is set to take effect Monday afternoon following the close of the market, the company announced last week. The 1:10 reverse split will reduce the number of shares of common stock of Tilray from 1.16 billion to 116 million.
NIQ: RTDs Buck November Bev-Alc Downturn
Spirits and wine ready-to-drink (RTD) suppliers are likely feeling the holiday cheer as they bucked declines across categories for the two-week period ending November 15, according to analysis of NIQ data from Goldman Sachs Equity Research.