BeatBox founders Aimy Steadman, Justin Fenchel and Brad Schultz’s ask to wholesalers is to help them build a “flavor wall” at retailers across the country. They described the flavor wall – two to three shelves, featuring assorted flavors of the party punch – during BeatBox’s first large-scale distributor meeting in Houston last week.
Tilray cemented its place as a top five U.S. craft brewery by volume last week with the acquisition of four brands from Molson Coors’ Tenth & Blake division: Atwater, Hop Valley, Revolver and Terrapin.
The Brewbound team is hosting a free beer industry happy hour on Sunday, September 29th from 4PM to 6PM PT at The Church by The Lost Abbey in San Diego!
Sierra Nevada CEO Pryce Greenow began his remarks to wholesalers last week acknowledging that craft beer is not short on challenges, including a “cash-constrained consumer,” category price increases, trends in moderation and bev-alc abstinence “becoming more meaningful,” and “a whole host of substitute products” entering the market.
Spirits, hard cider, mead and braggot producers can now ship their products directly to New York consumers. Gov. Kathy Hochul signed Senate Bill S2852A into law Monday, allowing direct-to-consumer (DTC) shipping from in- and out-of-state manufacturers.
Circle K owner Alimentation Couche-Tard has offered a “friendly proposal” to acquire the Japanese operator of 7-Eleven in a move that could mark major consolidation of the global convenience channel. If successful, the combined entity would become one of the largest retail businesses in the world.
Stevenson announced the news Friday on LinkedIn, posting a photo of herself with JuneShine co-founders Greg Serraro and Forrest Dein, and writing: “Could not be more excited to join Greg, Forrest and the JuneShine Team! So many exciting things to come!”
Earlier this month, an article in Food & Wine proclaimed craft spirits in crisis, kicking off a tense debate between wholesalers and craft spirit representatives about the root causes of the challenges facing distillers.
Party punch maker BeatBox hosted its first national sales meeting in Houston, which had the feel of a Meow Wolf, with a faux convenience store decked out in neon, a trippy giant mushroom-covered hard tea garden, a Las Vegas-themed area with casino games, a lab for new innovations with “scientists” that looked strikingly like Rick of Rick and Morty Adult Swim fame and the usual presentations about the coming year.
Rachel Kiley was the first-ever employee at Atlanta-based Monday Night Brewing when it opened in 2012, joining as sales director and working her way up to chief operating officer. After helping lead the brewery’s expansion to six locations across four states and 21,000 barrels of beer produced in 2023, Kiley has stepped down to become CEO of Sneaky Spirits, the brand she founded with her husband, Peter.
New Belgium Brewing eliminated the roles of seven employees Thursday as part of a reorganization of its sales and marketing structure, a spokesperson told Brewbound.
While many annual business plans over the next couple months will likely include fourth-category innovations, Sierra Nevada is focused on continuing to innovate with “beer-flavored beer.”