New Products

When Westbrook, Maine’s Mast Landing released its Gunner’s Daughter peanut butter stout in 2016, the brewery didn’t expect it to become a top-selling item.

Anheuser-Busch InBev (A-B) announced its solution to the “better-for-you” trend Thursday: Bud Light Next, a zero-carb beer slated for release in early 2022, according to CNN Business.

Beer industry trade groups are calling on the leaders of the U.S. Senate appropriations committee to allocate additional funds to the Department of the Treasury’s Alcohol and Tobacco Tax and Trade Bureau’s (TTB) 2022 fiscal year budget. The Food and Drug Administration (FDA) and Centers for Disease Control and Prevention (CDC) issued warnings this week about the potential risks of Delta-8 — a form of the psychoactive cannabinoid tetrahydrocannabinol (THC).

Molson Coors Beverage Company will expand distribution of its Topo Chico hard seltzer nationwide, beginning in January 2022.

Anheuser-Busch InBev is launching Stella Artois Liberté, a non-alcoholic (NA) offering for “beer lovers who want to enjoy a beer, but who want the option to reduce their alcohol consumption.”

Boston Beer Company’s innovation pipeline continues to pump out new brands as the fall approaches, announcing today a planned nationwide launch in November of Bevy Long Drink, a sparkling refresher inspired by a traditional Finnish cocktail that consists of gin, grapefruit soda, and tonic. However, Boston’s version of the beverage, checking in at 5.8% ABV, won’t contain spirits.

Moon Haze Hazy Juicy Pale Ale is rolling out this week as the second major innovation play in two years from the Molson Coors-owned craft brewery, following last year’s introduction of Light Sky Citrus Wheat.

A false marketing suit against Anheuser-Busch InBev (A-B) and its Miami-based Veza Sur brand was dismissed by a U.S. district court judge in Miami last week, which included a district court judge referring to the definition of a craft brewery as “a subjective term,” according to Law360.

Los Angeles-based Nectar hard seltzer almost failed before it launched.

Lagunitas’ major innovation play for 2022 is not a new IPA — or a beer at all — but a hard sparkling tea, leaders of the Heineken-owned craft brewery announced today. Disorderly TeaHouse will launch in January ahead of March off-premise resets, Lagunitas chief marketing officer Paige Guzman told Brewbound.

Boston Beer Company and PepsiCo Beverages today announced a new partnership project: “HARD MTN DEW.”

The annual “Black Friday” release of Goose Island’s Bourbon County Stout is set for November 26, and the Anheuser-Busch InBev-owned craft brewery revealed today the lineup of variants for the limited-edition beer.