Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.
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Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
Tilray Brands has a busy slate of new products set to hit retail in the coming weeks and months. U.S. beer division president Ty Gilmore and new CMO Prinz Pinakatt shared details on the new products with Brewbound.
Blake’s Beverage Co. is looking to be a leader in not just hard cider, but all “fruit-forward fourth category innovation,” founder and CEO Andrew Blake told Brewbound.
Escondido, California-based Stone Brewing is headed into 2022 with a renewed focus on its core brands, led by its Buena brand family, CEO Maria Stipp told Brewbound.
Tilray-owned SweetWater Brewing Company and Ontario, Canada-based RIFF Cannabis have collaborated to launch SweetWater RIFF, a vodka-based ready-to-drink (RTD) canned cocktail.
Launching a brewery typically takes years of building a network, creating a consumer base, and experimenting with products. At Pilot Project — a Chicago-based brewery incubator — the process takes about three months.
The near future for Sierra Nevada will see the Chico, California craft brewery launch an upscale “lifestyle” hard tea brand and once again line extend the Little Thing family with a wheat beer.
Neighbors of Tree House Brewing Company’s Cape Cod taproom and the company have reached an agreement about on-site operations, according to a report in the Cape Cod Times.
Anheuser-Busch InBev (A-B) is exploring selling some of its German beer brands, valued at $1.2 billion, Bloomberg reported Monday, citing “people familiar with the matter.”
Jack’s Abby Craft Lagers must continue to sell its products to Atlantic Importing and Distributing of Rhode Island as the lawsuit between the two moves to trial, a Rhode Island Superior Court judge ruled Thursday.
Beer industry veteran Simon Thorpe has emerged as part of the team behind SUNiCE, a pouch-packaged alcoholic beverage brand for a generation of legal-drinking-age consumers who grew up on Capri Sun pouches, Kool Aid Jammers and Hi-C juice boxes.
Anheuser-Busch InBev’s (A-B) Cacti Agave Spiked Seltzer is facing a proposed class action complaint that claims the brand misled consumers to believe Cacti contained agave spirits, rather than agave sweetener.
Craft beer doesn’t need a complete reset in strategy, but rather a re-focus on what consumers care about to stay relevant, the panelists of Brewbound’s first in-person Brew Talks meet-up of 2021 said earlier this month.
A class action lawsuit has once again been filed against Molson Coors alleging the company’s marketing campaign for Vizzy Hard Seltzer promoting “antioxidant Vitamin C from Acerola Superfruit” was misleading to consumers,.