New Products

Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.

Brewery Database
If you have a new brewery or product, add it to our Brewbound brewery database.

Submit News
Are you launching a new product? Submit your news.

Featured New Products Content

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Additional Content

A-B Brewers Collective West GM Christine Perich Details 2022 Focus and Innovation

A-B Brewers Collective West GM Christine Perich Details 2022 Focus and Innovation

The Brewers Collective West (BC West) — the western division of Anheuser-Busch InBev’s (A-B) craft business unit — will continue to focus on innovation as it transforms into more of a “beverage company” in 2022, Christine Perich, general manager of BC West, detailed to Brewbound.

Death & Co. Makes First CPG Play with RTD Cocktail Launch

Death & Co. Makes First CPG Play with RTD Cocktail Launch

When Death & Co. opened its first bar in 2006, it rapidly established itself as one of the premiere names in the modern craft cocktail movement through its innovative approach to creating new drinks. Now, the company is hoping to do the same in the emerging RTD cocktail category with its first retail consumer product: a line of canned libations, which launched this month.

Russian River to Host Pliny the Younger 2022 Release In-Person

Russian River to Host Pliny the Younger 2022 Release In-Person

After a one-year hiatus due to the pandemic, Russian River Brewing Company is reviving its in-person Pliny the Younger celebration in February 2022. “The entire RRBC team missed seeing our many repeat and first-time visitors from around the world this past year after cancelling the in-person release due to COVID,” the company wrote on its… Read more »