Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.
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Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
Tilray Brands has a busy slate of new products set to hit retail in the coming weeks and months. U.S. beer division president Ty Gilmore and new CMO Prinz Pinakatt shared details on the new products with Brewbound.
Blake’s Beverage Co. is looking to be a leader in not just hard cider, but all “fruit-forward fourth category innovation,” founder and CEO Andrew Blake told Brewbound.
Portland’s Ecliptic Brewing has partnered with Seattle’s Reuben’s Brews to collaborate on a beer, launching at the end of February. Ecliptic + Reuben’s CRI-STAR IPA is a mashup of Ecliptic Starburst IPA and Rueben’s Crikey IPA, as part of Ecliptic’s Cosmic Collaboration Series, coming in 16-ounce can four-packs and draft.
Firestone Walker today introduced Hopnosis IPA—the culmination of the brewery’s 15-year quest to master the West Coast IPA style. Brewed with Mosaic Cryo Hops®, Hopnosis is a seamless, aromatic and explosively tropical IPA.
Mass. Bay Brewing Co. will look to the Harpoon League brand family — including Rec. League hazy pale ale and Big League hazy double IPA — to drive growth in 2022.
Boston Beer Company founder and chairman Jim Koch discussed the future of core beer and his company’s fourth category offerings – including the forthcoming Hard Mtn Dew collaboration with PepsiCo – during Beer Business Daily’s annual Beer Industry Summit earlier this week.
The makers of Shiner Bock believe they’ve developed an IPA-centric line capable of being a national contender with other legacy craft brewers such as New Belgium (Voodoo Ranger) and Sierra Nevada (Hazy Little Thing).
The fourth flavor of Boston Beer Company and PepsiCo Beverages’ Hard MTN Dew will be Baja Blast.
Cincinnati, Ohio-based MadTree Brewing has changed distribution partners in its home state from Cavalier Distributing to the Molson Coors distribution network of Stagnaro Distributing, Superior Beverage Group, Bonbright Distributors and NWO Beverage Co.
Springfield, Massachusetts-based White Lion Brewing has signed a licensing agreement with retired NBA player and UMass Amherst alumnus Marcus Camby to release the first of several collaborative beers.
Santa Rosa, California-based Russian River Brewing Company’s annual in-person Pliny the Younger release has been postponed, following a spike in COVID-19 cases.
“Bigger is better” is the motto this year for Asheville, North Carolina-based Hi-Wire Brewing, and they have the cans to back it up.
Cincinnati-based Rhinegeist Brewery nearly recovered to pre-COVID-19 levels in 2021, increasing sales +6% year-over-year, VP of Sales Matt Steinke told Brewbound.
Energy drink maker Monster’s interest in the beverage alcohol space hasn’t faded — at least if the company’s job listings are a clue to its ambitions. Financial services firm Jefferies web sleuthed several job posts over the last year that point to Monster “prudently building expertise in the alc space.”
Cincinnati-based Rhinegeist Brewery announced today the forthcoming launch of RGBevs: a new line of malt-based, fruit-flavored alcoholic beverages. The company also revealed plans for a new hard tea brand, Geist Tea. Both new products are set to hit retailers with Rhinegeist’s full distribution footprint in early March.
Pro Football Hall of Famer and color commentator Troy Aikman has joined a new team, this time in the beer industry. Aikman and a crew of industry veterans are launching Eight, a lager brewed with organic grains that checks in at 4% ABV, 90 calories and 2.6 grams of carbs.
