On-Premises Update & 2025 Outlook – CGA by NIQ December 2024
Beer without Hard Seltzers outperformed traditional Bev-Al categories in both value and volume trend over the L52 weeks.
Data
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Additional Content
Numerator: Beer Tops List of Bev-Alc Buys for New Year’s Eve
Nearly two-thirds (63%) of consumers plan to celebrate New Year’s Eve – and many of them report planning to buy beer, according to market research firm Numerator.
Circana: Top 25 Beer Vendors Continue with Varied Results Through November; 13 Brands Improve on YTD Trends
Top beer vendors continued to post a mixed bag of results heading into the final month of 2024, according to the most recent report from off-premise market research firm Circana.
Circana: Craft’s Slowing Decline Hits a Snag; Growth Brands Fail to Accelerate Gains
Craft beer ended its four-month streak of off-premise dollar sales improvement during the four-week period (L4W) that ended December 1, according to market research firm Circana.
Consumers Starting to Explore RTDs in the On-Premise
One-quarter of consumers who have visited the on-premise in the past three months have ordered a ready-to-drink cocktail (RTD) during that time, according to CGA, the on-premise arm of market research firm NIQ.
CPI for Beer at Home and Away Outpaces Total Alcohol
After one month on par with the increase in overall inflation, the consumer price index (CPI) for beer at home rose faster than inflation for all items year-over-year (YoY) in November 2024, according to the U.S. Bureau of Labor Statistics (BLS).
Beer Institute: October Beer Supply Nearly Flat as Tax Paids and State Shipments Grow YoY; Import Declines Accelerate
Total U.S. beer supply was nearly flat in October, after state shipments and domestic tax paids rebounded and increased volume versus October 2023, according to the Beer Institute (BI) in the trade group’s latest round of economic reports.
BWC: Beer Loses Share in Total Beverage; 3 Tiers Align on Goals of Rationalization, Differentiation
The total beer category lost the most share of overall beverage dollars at off-premise retailers year-to-date through late September, according to NIQ data shared by Bump Williams Consulting (BWC). Beer – which includes flavored malt beverages (FMB), hard seltzer and hard cider – lost -0.5 sharepoints for the 39-week period ending September 28.
BeerBoard: Thanksgiving Eve Draft Volume Declines for Third Straight Year
Draft beer recorded its third consecutive year-over-year (YoY) volume decline on Thanksgiving Eve, according to on-premise, draft-centric data firm BeerBoard.
Draftline-CGA Report: Draft Outperforms Package in On-Premise Outlets
Draft beer considerably outperforms package in on-premise outlets that offer both options, according to a report released today by Draftline Technologies and CGA, the on-premise arm of market research firm NIQ.
Beer Purchasers’ Index: Distributors ‘Neutral’ on Beer in November
Distributor sentiments for beer category strength shifted from cautious to “neutral” in November, according to the National Beer Wholesalers Association (NBWA) in the trade group’s latest Beer Purchasers’ Index (BPI) report.
Circana Weekly Scans: ‘Expected’ Post-Halloween Declines Are ‘Large,’ But Still ‘Too Early to Panic’
Total beverage-alcohol sales have declined -7.7% year-over-year (YoY) for the week ending November 17, according to market research firm Circana.
3 Up, 3 Down: What’s Really Driving Craft Light Beer Growth
In the final installment of 2024, 3 Tier consultant Danelle Kosmal shares a trio of insights on industry growth, with NIQ off-premise data through November 2. Hot topics include Halloween spending, craft light beer and seasonals, spirits-based ready-to-drink cocktails (RTDs) and more.
Circana: Trends Improving for 13 of Top 25 Beer Category Vendors
In a continuation of last month’s trends, 15 of the top 25 beer category vendors have recorded dollar sales and volume declines year-to-date (YTD) through November 3, according to market research firm Circana.
Circana: Craft Declines Continue to Decelerate; Molson Coors Craft Brands Reverse Trends
Could craft off-premise scan data be beginning to turn the corner as the calendar heads toward the holidays? In the four-week period ending November 3 (L4W), craft dollar sales declined -1.9% year-over-year (YoY) and volume (case sales) declined -3.4% in multi-outlet grocery, mass retail and convenience stores (MULO+C), according to the most recent report from market research firm Circana.