Data

Beer’s battle for shelf space is nowhere near over, according to data from Bump Williams Consulting (BWC), shared by president Dave Williams earlier this month during Beer Business Daily’s Beer, Wine and Spirits Summit in Palm Beach, Florida.

Total bev-alc retail sales reached $112 billion in 2024 but, excluding ready-to-drink (RTD) beverages, no category saw growth in dollars or volume, according to market research firm NIQ.

On-premise sales velocity declined -6% for the two-week period ending December 28 and was flat through the New Year’s holiday for the week ending January 4, according to the latest report from CGA, NIQ’s on-premise division.

The Consumer Price Index (CPI) for beer at home increased +2.5% year-over-year (YoY) in December 2024, before seasonal adjustment, increasing below total inflation, but outpacing the rest of the bev-alc industry, according to the U.S. Bureau of Labor Statistics (BLS).

Off-premise dollar sales of craft beer declined -3.3%, to more than $4.6 billion, in 2024, according to multi-outlet grocery, mass retail and convenience store data shared by market research firm Circana.

Bump Williams Consulting’s (BWC) theme for 2024: “Crossover canned flavor.” The firm analyzed the top 100 brand families across beer, wine and spirits based on year-to-date (YTD) dollar sales in NIQ off-premise scans (ending December 21), and identified the top performers in three categories: momentum, magnitude and innovation.

Off-premise total beer category sales topped $45.65 billion in 2024, a -0.6% decline year-over-year (YoY), according to 52-week data through December 29 shared by market research firm Circana. Total beer dollar sales declined more than $268.7 million compared to 2023.

Total U.S. beer supply returned to the red in November, taking a step back after a strong October, according to the Beer Institute (BI) in the trade group’s latest round of economic reports.

The word of Brewbound Live 2024 could arguably be “focus,” which was highlighted in the panel discussion that kicked off Day 2 of the business conference last month in Marina del Rey, California.

Spirits-based ready-to-drink (RTD) canned cocktails are projected to grow at a +6% compound annual growth rate (CAGR) in the U.S. through 2028, according to market research firm IWSR.

Nearly two-thirds (63%) of consumers plan to celebrate New Year’s Eve – and many of them report planning to buy beer, according to market research firm Numerator.

Top beer vendors continued to post a mixed bag of results heading into the final month of 2024, according to the most recent report from off-premise market research firm Circana.

Craft beer ended its four-month streak of off-premise dollar sales improvement during the four-week period (L4W) that ended December 1, according to market research firm Circana.

One-quarter of consumers who have visited the on-premise in the past three months have ordered a ready-to-drink cocktail (RTD) during that time, according to CGA, the on-premise arm of market research firm NIQ.