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CGA: On-Premise Velocity -4% YoY in Latest Week After Halloween Boost

CGA: On-Premise Velocity -4% YoY in Latest Week After Halloween Boost

On-premise sales velocity slowed slightly in recent weeks, down -2% week-over-week (WoW) in the latest week (ending November 5) and -3% in the previous week, according to CGA, a NIQ-powered on-premise market research firm, in the latest On-Premise Impact Report.

CGA: On-Premise Spirits Volume -3.3% As Prices Climb, Visits Fall

CGA: On-Premise Spirits Volume -3.3% As Prices Climb, Visits Fall

Rising prices and a slight dip in guest traffic have contributed to falling spirits sales in the on-premise channel over the last year, according to a new report from market research firm NIQ’s on-premise data arm CGA.

CGA: On-Premise Sales Velocity -2% Nationwide

CGA: On-Premise Sales Velocity -2% Nationwide

Nationwide on-premise sales have flattened after a slight downward tick, market research firm NIQ’s on-premise data arm CGA reported. Sales velocity declined -1% in the week ending September 30 and remained flat in the week ending October 7, CGA reported.

NielsenIQ Acquires On-Premise Data Firm CGA

NielsenIQ Acquires On-Premise Data Firm CGA

Two of the biggest names in beverage-alcohol data are joining forces. Global data giant NielsenIQ announced today it has acquired on-premise data firm CGA, in which it initially invested in 2009.

CGA: On-Premise Visitations Continue to Grow

CGA: On-Premise Visitations Continue to Grow

Consumers are visiting on-premise establishments more often, with three-quarters of respondents visiting three or more times over the past three months, according to a July 29-August 2 survey by the market research firm CGA.