March Madness is the busiest time of year for Buffalo Wild Wings, which means a lot of beer drinking.
On the heels of the NCAA tournament’s opening week, Buffalo Wild Wings beverage product and program innovation manager Jason Murphy joins a special 60-minute “Retail Pulse” edition of Brewbound Frontlines to discuss the chicken wing chain’s 2021 mandate program, the importance of local beer to the sports bar’s menus and the increasing presence of hard seltzers and beyond beer offerings in the company’s stores. Murphy offers a look into the future at what might be taking up tap handle real estate at Buffalo Wild Wings locations in three years.
Murphy also encourages suppliers to reach out to him with potential products for the chain and offers tips on making the right pitches.
Brewbound Frontlines: Retail Pulse provides Brewbound.com subscribers an opportunity to get inside the heads of bev-alcohol purchasers from various classes of trade to understand the products they’re interested in purchasing and the trends in the marketplace with a goal of helping suppliers feel more confident in crafting their sales pitches.
Brewbound Frontlines is exclusively available to subscribers of Brewbound.com.
About Brewbound Frontlines
Brewbound Frontlines is an ongoing discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry. Frontlines is an extension of Brewbound’s leading B2B industry reporting.
About Brewbound
Published by BevNET.com Inc., Brewbound is a leading multi-media industry trade publication providing comprehensive information about the beer space, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the alcohol beverage segment via a series of nationwide meetups, multi-day business conferences, live-streamed shows and podcasts.