Generation Z consumers are aligning themselves with brands that share their values. But how do you reach the youngest legal-drinking-age consumers in an authentic way?

Mario X. Carrasco, co-founder and principal of technology-driven cultural insights agency ThinkNow, will share how companies can speak to Gen Z consumers, while acknowledging the multicultural future of the U.S. during the Brewbound Live business conference November 29 and 30 in Santa Monica, California.

ThinkNow is the country’s leading online source of Hispanic consumer insights, a key demographic for marketers, as 25% of Gen Z members nationwide are Hispanic, according to Pew Research. In the western U.S., 40% of Gen Z members are Hispanic. ThinkNow’s research is able to gather insights from consumers across all demographics, as well as drill down into the nuanced differences across identities.

Tickets are available now for the two-day business and networking event.

The full agenda for Brewbound Live is available now, featuring more than 30 speakers from beverage-alcohol suppliers, wholesalers, retailers, advisory firms and data providers. See the full agenda at BrewboundLive.com.

Brewbound’s Pitch Slam competition will also return to provide exposure to up-and-coming brands.

Opportunities will be provided to network with industry colleagues at our exclusive parties, including a pre-event party at JuneShine on November 28, an opening night party at Firestone Walker on November 29, and wrap-up happy hour reception.

Brewbound Live is sponsored by Ollie, Scott Laboratories, Fintech, O-I, Yeti, Fast Track Packaging, CanCraft, the Beer Institute, GoTab, Live Oak Bank, Strike Visuals, McDermott Will & Emery, Firestone Walker, and JuneShine. Supplier and service companies interested in sponsoring Brewbound Live should contact Bryce McDonald about opportunities.

Register for Brewbound Live >>

Previous Speaker Announcements:

• Maui Brewing & Modern Times Leaders Discuss Merging, Persevering and Looking Ahead
• Bell’s Brewery EVP Carrie Yunker to Deliver Keynote Address
• Talea, Shojo & Funkytown on Creating a Strong Brand Identity
• Sierra Nevada, Firestone Walker & Constellation Brands on Developing Power Brands
• Bart Watson On the State of Craft, the Economy and the Industry
• Brewbound Live Full Agenda Now Available: 30+ Speakers
• E-Commerce Strategies with Molson Coors, Sierra Nevada, Crowns & Hops, and The E-Premise Group
• What Wholesalers Wish Brewers Knew with Reyes & Scout
• Retailers Tell All, with Buffalo Wild Wings and Whole Foods Bev-Alc Buyers
• Innovating in an Increasingly Crowded 4th Category with Molson Coors, RGBevs and Bump Williams Consulting

About Brewbound

Published by BevNET.com Inc., Brewbound is a leading multi-media industry trade publication providing comprehensive information about the beer category, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news coverage, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the alcohol beverage industry via a series of nationwide meetups, multi-day business conferences, live-streamed shows and podcasts.