Finding white space within the beverage-alcohol industry’s fast-growing fourth category of offerings isn’t easy. Leaders from Molson Coors and Rhinegeist’s RGBevs will share their strategies for finding opportunities, building new brand families and crafting partnerships with major brands.
Joining the discussion will be:
- Jamie Wideman, VP of Innovation, North America, Molson Coors
- Adam Bankovich, Chief Commercial Officer, Rhinegeist/RGBevs
- Dave Williams, VP Analytics & Insights, Bump Williams Consulting
Wideman will explore Molson Coors’ premiumization strategy, as well as discuss how the company has found success through partnerships with alcoholic versions of top non-alcoholic brands such as Topo Chico and Simply.
Bankovich will share how Cincinnati-headquartered Rhinegeist has created a new line of malt-based, fruit-flavored alcoholic beverages under the RGBevs umbrella, while also launching a hard tea, Geist Tea.
Williams will dive into the data to share where the opportunity areas exist.
Tickets are available now for the two-day business and networking event.
The full agenda for Brewbound Live is available now, featuring more than 30 speakers from beverage-alcohol suppliers, wholesalers, retailers, advisory firms and data providers. See the full agenda at BrewboundLive.com.
Brewbound’s Pitch Slam competition will also return to provide exposure to up-and-coming brands.
Opportunities will be provided to network with industry colleagues at our exclusive parties, including a pre-event party at JuneShine on November 28, an opening night party at Firestone Walker on November 29, and wrap-up happy hour reception.
Brewbound Live is sponsored by Ollie, Scott Laboratories, Fintech, O-I, Yeti, Fast Track Packaging, CanCraft, the Beer Institute, GoTab, Live Oak Bank, Strike Visuals, McDermott Will & Emery, Firestone Walker, and JuneShine. Supplier and service companies interested in sponsoring Brewbound Live should contact Bryce McDonald about opportunities.
Register for Brewbound Live >>
Previous Speaker Announcements:
- Maui Brewing & Modern Times Leaders Discuss Merging, Persevering and Looking Ahead
- Bell’s Brewery EVP Carrie Yunker to Deliver Keynote Address
- Talea, Shojo & Funkytown on Creating a Strong Brand Identity
- Sierra Nevada, Firestone Walker & Constellation Brands on Developing Power Brands
- Bart Watson On the State of Craft, the Economy and the Industry
- Brewbound Live Full Agenda Now Available: 30+ Speakers
- E-Commerce Strategies with Molson Coors, Sierra Nevada, Crowns & Hops, and The E-Premise Group
- What Wholesalers Wish Brewers Knew with Reyes & Scout
- Retailers Tell All, with Buffalo Wild Wings and Whole Foods Bev-Alc Buyers
About Brewbound
Published by BevNET.com Inc., Brewbound is a leading multi-media industry trade publication providing comprehensive information about the beer category, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news coverage, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the alcohol beverage industry via a series of nationwide meetups, multi-day business conferences, live-streamed shows and podcasts.