Want to know if phrases like “independently-owned” or “traditional” matter to consumers? Curious if those GABF medals actually help drive purchase decisions?
Brewbound is pleased to announce that, for the second year in a row, it has partnered with Nielsen to co-develop a consumer survey aimed at understanding the consumer familiarity around popular “buzzwords” used to market craft beer.
On June 15, at the Brewbound Session business conference in New York City, Nielsen’s Danny Brager and Caitlyn Battaglia will reveal the findings of the 2,000 person (adults 21+) survey. Together, the pair will examine survey results to see how craft beer buzzwords affect consumer purchase decisions, and drinkers’ likelihood of purchasing beer based on these descriptors.
Brager and Battaglia will also share additional beverage alcohol insights from Social Standards — a Nielsen partner that monitors and analyzes millions of beverage alcohol conversations on Twitter and Instagram.
If you want to be among the first to walk away with a better understanding of which buzzwords have value amongst craft beer drinkers, and want to learn which buzzwords have less meaning to the broader drinking population, sign up for the Brewbound Session today!
Featuring thought-provoking conversations with craft brewery founders, interactive panel discussions with leading U.S. retailers, and engaging presentations from a wide-range of industry professionals, this year’s Brewbound Session program will discuss the past, present and future of an ever-changing beer landscape.
Hundreds of brewery entrepreneurs, distributors, retailers and investors are already registered to attend the full-day event. Don’t miss out on your opportunity to discuss strategies for driving an increasingly more complex industry forward while hearing valuable lessons from entrepreneurs who have built and scaled some of the nation’s most recognizable craft brands.
Brewbound Session Summer 2017 is taking place on June 15 at the Metropolitan West Pavilion (639 W. 46th St.) in New York, NY.
The Summer 2017 Brewbound Session program was specifically designed to examine the impact a rapidly changing and increasingly more competitive craft segment is having on more than 5,300 unique craft brewing businesses.
About Nielsen
Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Danny Brager:
Danny Brager is the Senior Vice President of Nielsen’s Beverage Alcohol Practice Area in the United States, supporting relationships with Nielsen’s many Beer, Wine, and Spirits clients, as well as with key industry groups and the media. In this role, Danny and his team provides business information, analysis and insights, focusing on the U.S. retail environment and consumer – who they are, what they buy, and why. Danny has fifteen years of experience specific to the Beverage Alcohol industry, and for the past 30 plus years has held a variety of marketing and sales positions with Nielsen in both Canada and the United States. Danny is a frequent speaker at many client and industry events on the subject of Beverage Alcohol retail and consumer trends. Danny holds an Honors Bachelor of Business Administration from York University in Toronto, Canada.
About Caitlyn Battaglia:
Caitlyn Battaglia is an Associate Client Manager within Nielsen’s Beverage Alcohol Practice Area, where she supports Nielsen’s initiatives and thought leadership across Beer, Wine, and Spirits clients. Prior to joining the Beverage Alcohol Practice Area she worked in advanced analytics focusing on pricing and promotion as well as sales and marketing effectiveness. A current Houston resident, she holds a B.A. from Denison University and has been with Nielsen for nearly 4 years.
About Brewbound Session:
Focused on the business side of brewing, Brewbound Session events offer an unmatched opportunity for beer industry professionals to build connections and hear strategies for succeeding in the most competitive segment of the beverage alcohol business. The full-day program features a hand-selected roster of industry experts and leaders who, through presentations and panel discussions, will touch on topics including investment, emerging trends, marketing, distribution and retail strategies. The event features a variety of high-level business strategy discussions, thought-provoking conversations, case studies and data analysis, as well as robust networking and sampling opportunities.