Agenda for Brewbound Session Boston 2014
Last updated: May 1, 2014.
Revere Hotel, Boston, MA
Lineup and times subject to change.
| WEDNESDAY, MAY 28, 2014 | |
| 6:00PM – 8:00PM | Welcome Reception – Hosted by Harpoon Brewery Harpoon Brewery Tasting Room, 306 Northern Ave., Boston, MA |
| THURSDAY, MAY 29, 2014 | |
| 7:00AM – 8:00AM | Registration & Breakfast |
| 8:00AM – 9:30AM | Startup Brewery Challenge – Sponsored by Craft Brew Alliance |
| 9:30AM – 10:00AM | Networking Break |
| 10:00AM – 10:10AM | Opening Remarks – John Craven, Founder, BevNET; Chris Furnari, Editor, Brewbound |
| 10:10AM – 10:40AM | Fostering an Emotional Connection Through Branding – Mark Hellendrung, President & CEO, Narragansett Beer |
| 10:40AM – 11:00AM | Backyard Business Model: Trillium Brewing – JC Tetreault, Founder, Trillium Brewing |
| 11:00AM – 11:20AM | Powerful Programming: Sales Strategies for Craft Brewers – Marty Ochs, Founder, E3 Craft Strategies |
| 11:20AM – 11:40AM | Sales Panel: Plan, Execute and Succeed – Joe Whitney, Director of Sales & Marketing, Sierra Nevada; Naomi Neville, National Sales Director, Allagash Brewing; Marty Ochs, Founder, E3 Craft Strategies |
| 11:40AM – 12:00PM | Distributor Profile: Manhattan Beer – Rob Mitchell, VP of Sales & Craft, Manhattan Beer Distributors |
| 12:00PM – 12:30PM | The Financing Environment for Craft – Craig Farlie, Managing Director, Farlie Turner & Co. |
| 12:30PM – 1:30PM | Lunch & Networking |
| 1:30PM – 2:00PM | The Buying Habits of Beer Geeks – Kate Baker and Suzanne Schalow, Co-Founders, Craft Beer Cellar |
| 2:00PM – 2:20PM | 20-Something: Early-Stage Entrepreneurial Lessons – Luke Livingston, Founder, Baxter Brewing; Maggie Foley, Co-Founder, Backlash Beer Company; Tyler Mosher, Co-Founder, Downeast Cider House |
| 2:20PM – 2:40PM | Shifting Marketing Priorities as You Grow – Andrew Teman, Founder, Heart Creative Agency |
| 2:40PM – 3:00PM | Backyard Business Model: Jack’s Abby Brewing – Sam Hendler, Co-Founder, Jack’s Abby |
| 3:00PM – 3:30PM | Networking Break |
| 3:30PM – 4:00PM | The Retail Environment for Craft – Tom Fox, Partner, CM Profit Group |
| 4:00PM – 4:20PM | Distributor Profile: Massachusetts Beverage Alliance – Brian Murphy, Director of Sales & Marketing, Massachusetts Beverage Alliance |
| 4:20PM – 4:40PM | Backyard Business Model: Notch Brewing – Chris Lohring, Founder, Notch American Session Beer |
| 4:40PM – 5:00PM | Brewers Round Table: Discussing the state of the industry – Mark Hellendrung, Chris Lohring, Luke Livingston |
| 5:00PM – 5:10PM | Startup Brewery Challenge Winner Announcement and Presentation |
| 5:10PM – 7:00PM | Closing Reception |