Nationwide on-premise sales have flattened after a slight downward tick, market research firm NIQ’s on-premise data arm CGA reported.
Sales velocity declined -1% in the week ending September 30 and remained flat in the week ending October 7, CGA reported.
Value velocity nationwide declined -2% compared to the same period last year, driven by a -4% dip in ticket counts, which was slightly offset by a +2% increase in check value.
The average check was $50.28 and retailers on average served 1,489 tickets in the week ending October 7.
On-premise velocity in 2023 has tied or bested 2022 velocity in nearly every week except Week 19 (ended May 14), Week 20 (ended May 21) and Week 38 (ended September 24).
Among CGA’s tracked markets, New York led the way in increased sales velocity year-over-year (YoY) at +5% followed by Texas and Florida (both +1%). California posted the steepest YoY decline at -7%, followed by Illinois (-3%).
Illinois recorded the strongest week-over-week (WoW) growth with the week ending October 7 up +6% compared to the week ending September 30. Chicago outperformed the rest of the state. New York sales velocity increased +3% WoW, followed by California (+1%), where San Francisco outperformed the rest of the state.
Both Texas (-3%) and Florida (-1%) recorded WoW declines. In Texas, Austin outperformed other markets while Houston lagged. By a large margin, Orlando trailed other Florida markets, which were roughly flat.