Brewbound Live Winter 2023 - AGENDA

THURSDAY, DECEMBER 7, 2023
8:00 AM - 9:30 AM	Breakfast & Registration -- Breakfast, coffee and beverages are served from 8:00 AM to 9:30 AM PT and are included with registration. Registration and badge pick up opens for the day at 8:00 AM PT.
9:00 AM - 9:40 AM	Keynote: The Wake Up Call -- Location: California Ballroom - Lobby Level Crowns & Hops founders Beny Ashburn and Teo Hunter will kick off the second day of Brewbound Live, sharing their journey to opening a brewery in Inglewood, California. Following Ashburn and Hunter’s opening remarks on Day 2, they will be joined on stage by National Black Brewers Association (NB2A) executive director Kevin Asato to share the continuity of their respective missions, how they’re gaining traction and making an impact. The NB2A launched earlier this year with a mission to advocate for African-American brewers and brewery owners, who account for less than 1% of craft breweries in the U.S. with Kevin Asato, Executive Director, National Black Brewers Association; Beny Ashburn, Co-Founder and The Dope CEO, Crowns & Hops Brewing Co.; Teo Hunter, Co-Founder, Crowns & Hops Brewing Co.
9:40 AM - 10:05 AM	Breaking the 4th Wall: Beyond Beer Growth Drivers -- BuzzBallz founder Merrilee Kick, BeatBox Beverages co-founder Aimy Steadman and Stateside Vodka CEO Clement Pappas will explore 4th category trends and opportunities, their growth philosophies and insights into their strategies. All panelists helm ready-to-drink brands with explosive growth. BuzzBallz, maker of colorful circular canned cocktails, is a top 10 spirits brand in off-premise retailers tracked by Circana. Party punch maker BeatBox has maintained triple-digit growth in scans. Stateside’s Surfside brand of vodka-based hard tea and lemonade outperformed the company’s projections fivefold in New Jersey. with Merrilee Kick, Founder & CEO, BuzzBallz/Southern Champion; Aimy Steadman, Co-Founder & COO, BeatBox Beverages; Clement Pappas, CEO, Stateside Vodka
10:05 AM - 10:30 AM	Livestream & Networking Break --
10:30 AM - 11:00 AM	Finding Inspiration Outside of the Beer Aisle -- Flavor continues to be a priority for consumers and a driving force for innovation. But where does that innovation inspiration come from? Molson Coors director of marketing innovation Amanda DeVore, Liquid Death SVP of marketing Dan Murphy, and WeldWerks head brewer Skip Schwartz will discuss where they discover the next flavor trends, and how the best inspo is often in places outside of bev-alc. with Dan Murphy, SVP of Marketing, Liquid Death; Skip Schwartz, Head Brewer, WeldWerks Brewing Company; Eddie Simeón, Co-Founder and CMO, Hella Cocktail Co.; Amanda DeVore, Senior Director of Flavor Innovation, Molson Coors
11:00 AM - 12:00 PM	Brewbound Live Pitch Slam Final Round -- Location: California Ballroom - Lobby LevelA panel of expert judges will offer participants and attendees valuable insights on what makes for a successful brewery and beverage-alcohol brands. They’ll evaluate the emerging brands, business plans and innovative products presented by our contestants. Judges include: with Ryan Lake, Managing Director, Arlington Capital Advisors; Carrie Yunker, Executive Vice President, Bell's Brewery; Donn Bichsel, Founder, 3 Tier Beverages; Michelle Abdollah, Category Manager (Alcoholic Beverages), Extra Mile; Yair Tygiel, Founder, Sunboy
12:00 PM - 1:20 PM	Lunch, Sampling + Livestream -- Lunch and beer samples are served in the Bayview Ballroom on the rooftop level and is included with registration.
1:20 PM - 2:00 PM	Be Fearless: Overcoming the Beer-iers to the Evolving Consumer -- From Generation Z to the silver tsunami, keeping up with consumers and their rapidly changing drinking habits isn’t easy. We'll try to break the mystique with a presentation by NIQ beverage alcohol vertical director of thought leadership Kaleigh Theriault and 3 Tier Beverages analytics and client success consultant Stephanie Roatis. Theriault and Roatis will provide fresh perspectives and share strategies to help brands better understand the consumer, from changing demographics to sober curiosity to consumer powered trends on flavor, pack size and channel choices. with Kaleigh Theriault, Director of Thought Leadership, Beverage Alcohol Vertical, NIQ; Stephanie Roatis, Analytics & Client Success Consultant, 3 Tier Beverages
2:00 PM - 2:30 PM	Conveniently Growing: Keys to Winning in C-Stores -- The convenience channel is one of the bright spots for beverage-alcohol in 2023, with c-store beer category sales outpacing other channels. Michelle Abdollah, category manager of alcoholic beverages for Extra Mile Convenience Stores, and David Williams, Bump Williams Consulting’s VP of analytics and insights, will share c-store data insights and trends, along with strategies for winning in the channel. with Michelle Abdollah, Category Manager (Alcoholic Beverages), Extra Mile; Dave Williams, VP Analytics & Insights, Bump Williams Consulting
2:30 PM - 2:55 PM	Level Up Your Digital Strategy -- Ruby Martinez, shopper marketing manager at Firestone Walker, Ethan Stienstra, co-founder of the E-Premise Group, and Paul Reiter, co-founder and CEO of Great Notion Brewing, will discuss strategies for finding success in the digital world, including how your virtual presence can be a tool for building communities and growing brick-and-mortar sales. with Ruby Martinez, Shopper Marketing Manager, Firestone Walker ; Ethan Stienstra, Founder, The E-Premise Group ; Paul Reiter , Co-Founder & CEO, Great Notion Brewing; Nichole Shustack, Counsel, McDermott Will & Emery
2:55 PM - 3:20 PM	Quali-Tea Competition: Hard Tea & Lemonade Challenger Strategies -- New hard tea and hard lemonade brands continue to populate shelves, while the No. 1 hard tea brand continues to grow its share (despite being more than 20 years in the game). Fishers Island founder Bronya Shillo, Owl's Brew founder and CEO Jennie Ripps and New Belgium senior director of brands & innovation Dave Knospe will discuss strategies for staying competitive in the increasingly crowded market, and how they've carved out unique identities for their brands. with Jennie Ripps, Co-Founder & CEO, Owl’s Brew; Bronya Shillo, Founder & CEO, Fishers Island Lemonade; Dave Knospe, Senior Director of Brand & Innovation, New Belgium
3:20 PM - 3:30 PM	Brewbound Live Pitch Slam Winner Announcement --
3:30 PM - 4:30 PM	Wrap Party -- Wrap up your conversations on-site in the Marina del Rey Marriott lobby and enjoy a few final beers. All registered attendees of Brewbound Live Winter 2023 are invited to attend. An event badge and valid ID is required for admittance.

Please note that event agendas are subject to change.