| Brewbound Live Winter 2022 - AGENDA |
| TUESDAY, NOVEMBER 29, 2022 | |
| 7:30 AM - 9:00 AM | Breakfast & Registration -- |
| 8:00 AM - 9:30 AM | Brewbound Pitch Slam Semifinal Round -- |
| 9:00 AM - 9:45 AM |
Sponsored Presentation: Competitive Market Data: The What, Why, and YTD Trends --
Location: Palisades BCD, 5th Floor (behind the main ballroom) Winning better shelf space in today’s fragmented alcohol distribution system without data can be a real challenge. As competition intensifies and consumer demands evolve at a faster pace, what do you do to keep retailers engaged with your brand? In this session, our Fintech Competitive Market Analysis (CMA) expert, Brian Dillon, will discuss why competitive market data is the most valuable asset for your business, how to exploit it, and how it helps you gain competitive advantage. As part of the discussion, we will share our YTD trends report of the alcohol market arena and explain how you can exploit those trends to boost your revenue and achieve your desired growth. with Brian Dillon, Enterprise Sales Executive, Fintech |
| 9:30 AM - 10:00 AM | Networking Break -- |
| 10:00 AM - 10:35 AM |
Welcome + Keynote: Transform Your Business With 1 Simple Question --
Carrie Yunker will officially open the event with a discussion on leading the organization through the retirement of its legendary founder, Larry Bell, and the sale of the company to New Belgium Brewing’s parent company, Lion Little World Beverages. Her talk will include wisdom gleaned from the experience of leading a 37-year-old craft beer institution through a period of immense change, preserving Bell’s unique identity, and unifying its culture with New Belgium, which shares its people-centric values.
with Carrie Yunker, Executive Vice President, Bell's Brewery |
| 10:35 AM - 11:00 AM |
Platform Building: What's Next for Maui & Modern Times --
Marrero and Briggs will share where the newly formed Craft ‘Ohana platform goes from here and if other breweries could be welcomed into the fold. They will also offer strategies for companies who may be looking at potential acquisitions.
with Jennifer Briggs, Former CEO, Modern Times, Chief Experience Officer, Craft 'Ohana, ; Garrett Marrero, CEO & Co-Founder, Maui Brewing |
| 11:00 AM - 11:35 AM |
State of Craft: It's the Industry, Stupid --
Where does craft beer stand near the end of 2022? Brewers Association chief economist Bart Watson will share the most up-to-date information on craft beer’s performance this year and share his expectations for the segment in 2023.
with Bart Watson, Chief Economist, Brewers Association |
| 11:35 AM - 12:00 PM |
Winning Together: What Wholesalers Wish Brewers Knew --
Jessica Muskey and Jeff Hansson will share how to work better with your wholesaler partners, gain more share of mind and understand the products wholesalers are looking to carry. Muskey will dive into Reyes’ ability to test-and-learn with new products in various markets as a multistate operator. Hansson will share how Scout, as a small and independent Southern California wholesaler, approaches the market, as well as opens new territories, such as Arizona and Idaho.
with Jessica Muskey, VP of Craft and Innovation, Reyes Beer Division; Jeff Hansson, Co-Founder and CEO, Scout Distribution |
| 12:00 PM - 12:10 PM | Pitch Slam Finalist Announcement, Awards & Rising Stars Video Announcement -- |
| 12:00 PM - 1:20 PM | Lunch, Sampling & Livestream -- |
| 1:20 PM - 2:00 PM |
Fact or Fiction: Reality Checking the Beer Business --
with Danelle Kosmal, Vice President of Research, Beer Institute; Danny Brager, 3 Tier Beverages, In Partnership with NielsenIQ; Jon Berg, VP Alcohol Industry Thought Leadership, NielsenIQ |
| 2:00 PM - 2:30 PM |
Apple Talk: How Regional Cideries Are Bucking National Trends --
with Caitlin Braam, Founder, Yonder Cider; Nels Jewell-Larsen, Co-Owner, 2 Towns Ciderhouse; Eric Phillips, Chief Commercial Officer, Schilling Cider; Soham Bhatt, Co-Founder, Artifact Cider Project |
| 2:30 PM - 3:00 PM | Beers & Networking -- |
| 3:00 PM - 3:30 PM |
Innovating in an Increasingly Crowded 4th Category --
Finding white space within the beverage-alcohol industry’s fast-growing fourth category of offerings isn’t easy. Leaders from Molson Coors and Rhinegeist’s RGBevs will share their strategies for finding opportunities, building new brand families and crafting partnerships with major brands.
with Jamie Wideman, VP of Innovation, North America, Molson Coors; Adam Bankovich, Chief Commercial Officer, Rhinegeist/RGBevs; Brian “BK” Krueger, Vice President | Business Development & Portfolio Strategy, Bump Williams |
| 3:30 PM - 4:00 PM |
Culture > Strategy: Get Serious About Creating a Great Workplace --
with Colin Schilling, CEO, Schilling Cider |
| 4:00 PM - 6:00 PM | Beers & Networking -- |
| 6:00 PM - 8:00 PM | Official Party Presented by Firestone Walker, YETI & The Beer Institute -- Head over to Firestone Walker - The Propagator (3205 Washington Blvd, Marina Del Rey, CA 90292) for additional networking and free YETI mugs! Enjoy beer, wine, non-alcoholic beverages and light appetizers. All registered attendees of Brewbound Live Winter 2022 are invited to attend. An event badge and valid ID is required for admittance. |
| Please note that event agendas are subject to change. |