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BWC: Flavor at the Forefront of Beer Category Growth; Imports and FMBs Adding the Most Dollar Sales

BWC: Flavor at the Forefront of Beer Category Growth; Imports and FMBs Adding the Most Dollar Sales

Flavor-forward innovations are driving beer category growth and this trend is accelerating, according to the most recent report from Bump Williams Consulting (BWC). Of the top 25 growth brands at total U.S. off-premise outlets year-to-date (YTD) through June 15, 13 were “flavor-centric” or ready-to-drink (RTD) offerings, BWC founder Bump Williams noted, citing data from market research firm NIQ.

Brewbound Podcast: How to Make a Summer Shandy Work Year-Round

Brewbound Podcast: How to Make a Summer Shandy Work Year-Round

Molson Coors-owned Leinenkugel’s is making its flagship Summer Shandy a year-round offering. Leinenkugel’s president Tony Bugher and John Leinenkugel discuss why the move represents the company getting out of its own way, how big the brand is for its business and how they plan to support the brand in the colder months.

Kirin’s US Production to Move From Anheuser-Busch to New Belgium in 2025

Kirin’s US Production to Move From Anheuser-Busch to New Belgium in 2025

New Belgium will take over production of Kirin Ichiban and Kirin Light in the U.S. when the Japanese lager brand’s contract brewing agreement with Anheuser-Busch InBev (A-B) expires later this year, New Belgium announced today. New Belgium is a subsidiary of Kirin-owned, Australian-based Lion.