Surfside’s vodka-based hard tea and lemonades continue to drive triple-digit sales and volume growth, making it one of the hottest new brands to hit the alcoholic beverage market in recent years.
Surfside is on a trajectory to end 2024 as the No. 2 ready-to-drink (RTD) brand, selling around 5 million cases and racking up wins from coast to coast, with availability in 49 states after focusing on national expansion this year.