The arrow continues to point up for the non-alcoholic (NA) beer maker Athletic Brewing, which first crossed the 100,000 barrel mark in 2021 and is on pace to reach 250,000 barrels in 2023.
Last year, Athletic became the 13th largest Brewers Association-defined craft brewery by volume. The company was also the second biggest craft growth leader, with five of the top craft growth brands in off-premise retailers, per Circana data. In the on-premise channel, the company began a slow roll out of draft beer this year.
In its mission to mainstream NA beer, Athletic became ubiquitous, striking partnerships with JetBlue, TGI Fridays and Netflix. As 2023 comes to a close, Athletic is on pace to become the No. 1 NA beer brand family.
