Released in January, Juice Force, a 9.5% ABV hazy imperial IPA, became the No. 1 craft beer launch of all time. By year end, Juice Force rocketed up the sales charts to the edge of being a top 10 craft beer brand in IRI tracked channels. Going into 2023, New Belgium will look to capitalize on that success with another Juice Force brand, believed to be Fruit Force, a 9.5% ABV fruit punch IPA.
