Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.

Brewbound asked retailers, distributors and data analysts which trends they’re watching and why at the start of 2025. From non-alcoholic (NA) adult beverages and imports to draft and on-premise shifts, here are the trends our respondents will be tracking this year.

Riding +7% depletions growth in 2024, Rhinegeist Brewery is looking at high ABV line extensions of its two biggest brand families to bolster that growth in 2025.

IPA remained the top craft style by far in 2024, with a 49.41% share of segment dollar sales in off-premise retailers, gaining 2.49 share points, according to Circana.

Rhinegeist Brewery has added former New Belgium Brewing CEO Steve Fechheimer as an advisor to its board of directors.

On-premise sales velocity declined -6% for the two-week period ending December 28 and was flat through the New Year’s holiday for the week ending January 4, according to the latest report from CGA, NIQ’s on-premise division.

Dick and Jake Leinenkugel have gone public with their efforts to buy back their family’s namesake brewery in Chippewa Falls, Wisconsin, from Molson Coors, which plans to cease operations at the facility on Friday, January 17, and lay off 56 workers.

Off-premise dollar sales of craft beer declined -3.3%, to more than $4.6 billion, in 2024, according to multi-outlet grocery, mass retail and convenience store data shared by market research firm Circana.

Off-premise total beer category sales topped $45.65 billion in 2024, a -0.6% decline year-over-year (YoY), according to 52-week data through December 29 shared by market research firm Circana. Total beer dollar sales declined more than $268.7 million compared to 2023.

How are craft brewers strategizing for growth in a more mature craft beer market? Leaders from Independence Brewing, Allagash Brewing and Wisconsin Brewing shared their strategies and offered insights into how their businesses have evolved to meet current market conditions during the 2024 Brewbound Live business conference last month.

The largest, dedicated non-alcoholic (NA) beer maker in the U.S. is attempting to put a new spin on “Dry January.” Athletic Brewing Company has launched “Athletic January,” a new campaign that puts the brand’s name at the forefront of a month in which many consumers abstain from alcohol.

World Wrestling Entertainment (WWE) is taking a minority stake in Hulk Hogan’s Real American Beer as part of a multi-year partnership announced today.

A U.S. Surgeon General advisory issued today called for adding cancer risk to health warning labels on alcoholic beverages and called for “a reassessment of the guideline limits for alcohol consumption to account for cancer risk.”

Milwaukee-based brewpub The Explorium is taking over Good City Brewing’s four taproom locations, according to On Milwaukee.