CHICAGO Feb. 21, 2017 – Redd’s Apple Ale is adding more variety to its refreshing beer lineup by introducing new flavors and bringing back fan favorites. Redd’s Blueberry Ale returns by popular demand to the Redd’s family, joining the new Redd’s Raspberry Ale. Each flavor will be available year-round. The Redd’s “Limited Pick” series also returns with new limited-edition flavors kicking off with the new Redd’s Peach Ale.
Similar to the original Redd’s Apple Ale, all new flavors are five percent alcohol by volume, and each adds a unique twist to the signature crisp apple taste Redd’s is known for:
Redd’s Blueberry Ale boasts a delicately balanced apple and blueberry aroma, while offering a taste that delights with ripe blueberry tones and a satisfying apple finish. Redd’s Blueberry Ale will be available starting in February.
Redd’s Raspberry Ale delivers juicy raspberry notes with hints of apple, providing the perfect balance of floral sweetness with Redd’s crisp apple finish. Redd’s Raspberry Ale is a brand new flavor that will be available in March.
The 2017 “Limited Pick” special releases will feature two new, exciting beers to be released over the course of the year. First up is Redd’s Peach Ale, a beer that leads with ripe peach notes balanced with Redd’s gratifying apple taste. Stay tuned for more information on the “Limited Pick” series second flavor.
“There are two things we know our beer drinkers love: trying new things and flavor variety. This is why we’re excited to bring different ingredients together and turn them into new refreshing beers,” said Lisa Rudman, Redd’s Family of Brands marketing manager. “We always strive to deliver the best quality beer and this year is no different for Redd’s Apple Ale, as the 2017 product line-up is filled with new flavors and surprises.”
In addition to the new beer offerings, Redd’s will be releasing new TV spots in March and entirely updated packaging in May. The brand might be getting a new look, but the beer will continue to be the crisp and refreshing ale fans have come to know and love.
All new flavors will be available nationwide at most grocery and convenience stores in 6-pack 12-ounce Bottles, 16-ounce cans and in the Variety Pack. Redd’s Blueberry Ale and Redd’s Raspberry Ale will also be available in 12-pack 12-ounce bottles. For more information, visit ReddsAppleAle.com, Facebook.com/ReddsAppleAle and follow @ReddsAppleAle on Twitter.
About MillerCoors:
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd’s franchise, Smith & Forge Hard Cider and Henry’s Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.