New Belgium & 3 Floyds Collaborate on Grätzer

Ft. Collins, Colo., — 3 Floyds, a small brewery in Munster, Ind. with a big reputation, and New Belgium Brewing, the third largest craft brewer in the U.S., have partnered to create Gr├ñtzer. This bold-flavored ale brings back to life the long-buried Gr├ñtzer style from Poland, which primarily uses oak-smoked wheat. This collaboration beer also incorporates Midnight Wheat malt, which provides a mild sweetness. It pours pure black and has a subtle, spicy note from Polish Lublin Hops. At 4.5% ABV and 30 IBUs, Gr├ñtzer is sessionable and has a nice, light body, despite its dark appearance.

“The beer turned out really refreshing and the tartness complements the smoke and makes the whole drinking experience harmonious,” said Chris Boggess, Head Brewer at 3 Floyds. “We’re also excited about the label art. We tried our best to push for some gruesome artwork and the label is pretty brutal — gooey brains and zombies!”

“We definitely had a fun time partnering with them to create Gr├ñtzer,” said Lauren Salazar, New Belgium’s wood cellar manager and sensory specialist. “3 Floyds is in the heart of the Midwest and although they have limited distribution they are known far and wide for some amazing beers, so it was an honor to partner alongside them.”

Grätzer is available now through September, while supplies last, in 22-ounce bombers and on draft.

To find New Belgium beers near you, visit the libation locator at http://www.newbelgium.com/beer/locator.aspx.

About New Belgium Brewing Company

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews nine year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Snapshot Wheat, Sunshine Wheat, 1554 Black Lager, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.