In what can only be deemed a search for the country’s sandiest beach, Maui Brewing today announced plans to expand distribution to Florida, signing with Cavalier Distributing for coverage throughout the state.
“We’ve always seen Florida as a great fit for our beers with our shared beach culture, palm trees, and surf,” Pete Scheider, Maui Brewing’s national sales manager, said in a press statement. “Maui Brewing has long received many requests from East Coast markets, and we are happy to be able to share our Hawaiian beer with Floridians.”
Maui’s flagship offerings — including Bikini Blonde Lager, Coconut Porter, Mana Wheat and Big Swell IPA — as well as seasonal and limited releases will hit the market on Nov. 2. A launch event featuring 11 Maui beers is schedule for Nov. 6 at Orlando’s Tap & Grind restaurant.
Earlier this year Maui expanded its presence in California, signing with four new wholesalers. It also realigned its network in Nevada, moving from Cepage Selections to Southern Wine & Spirits.
In August, brewery founder Garrett Marrero said the company was also examining new distribution opportunities in New York and Massachusetts. The company has yet to reveal concrete expansion plans in those markets.
Following last year’s new brewery buildout in Kihei, Hawaii, Maui Brewing was able to grow production capabilities to about 40,000 barrels in 2015. With the addition of six new 250-barrel fermenters, it will scale capacity to 80,000 barrels and expand a non-alcoholic soda line.
The company’s products are currently available in 13 U.S. states and five countries.