CHICAGO — Coors Brewing Company, inventor of the first 100 percent recyclable aluminum can, today kicked off its latest sustainability initiative by announcing a partnership with Recyclebank, the company that rewards people for taking every day green actions with discounts and deals. The program, Coors Recycles, will support the Recyclebank mission to promote environmentally conscious waste disposalthrough a monetary contribution and special packaging.
A portion of select Coors Light and Coors Banquet packages sold now through March 31, 2013, helps fund a contribution of up to $250,000 from Coors Recycles to Recyclebank. Recyclebank is using these funds, in part, to build a national online campaign to educate consumers about the benefits of aluminum recycling and reward them for their engagement. Purchasers should look for the Coors Recycles logo and messaging on specially-marked packages to participate.
“We’re proud that Coors Brewing Company invented the first 100 percent recyclable all-aluminum can in 1959,” said Pete Coors, MillerCoors chairman of the board. “The Coors Recycles program aims to remind legal-drinking-age consumers of the importance of recycling their beer cans, and through Recyclebank, offers them a refreshing way to get involved in a greener lifestyle at varying levels.”
Today, 152 million aluminum cans are recycled each day, making them the most recycled item in the United States.
“At Recyclebank, our valued partners join us in the ongoing challenge to generate economic, environmental and social benefits for communities across the country,” said Jonathan Hsu, CEO of Recyclebank. “With Coors Recycles, we look forward to increasing community engagement and offering rewards for green actions in the form of valuable savings.”
For more information about how Coors Recycles is helping the recycling movement, please visit Facebook.com/CoorsLight, Facebook.com/CoorsBanquet or Recyclebank.com/Aluminum.
About Recyclebank
Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 4,000 local businesses and national brands. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank empowers individuals to make a collective impact on the environment by increasing household recycling and taking other environmentally-friendly actions. A Certified B Corporation, Recyclebank has been recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Program and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. Recyclebank is headquartered in New York City.
About MillerCoors
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.