MIAMI – Following a successful launch in South Florida, Cervezas Alhambra has just announced the launch of their Reserva 1925 12-Pack distribution in the Miami market. The roll-out of the dozen-bottle case is expected to increase the brand’s presence and outreach in the South Florida area.
Reserva 1925, an extra lager beer weighing in at 6.4% ABV, is the iconic brew in the Cervezas Alhambra portfolio taking the lead in the Spanish beer market since its launch. Made for the beer drinker who appreciates authenticity, education, production and heritage, Cervezas Alhambra targets the consumer demanding craft quality with a premium image. The brand invites beer aficionados to discover the hands-on creative brewing process from Granada, Spain that has been distinguished by its traditional character and artisanal foundation since 1925.
“We’ve seen such an overwhelming reception in the States since the roll-out of Cervezas Alhambra and our signature Reserva 1925 brew, so we felt the timing was just right to present our consumers with another option to enjoy the beverage,” says Cervezas Alhambra Country Manager Niall Gerard Brennan. “It’s been an incredible journey to launch this beer in Miami and fill the market space with a product that this demographic can truly appreciate; both a craft beverage and a premium import.”
The Reserva 1925 12-pack is now available at most Miami locations including Total Wine, Winn Dixie, Presidente Supermarket, Sedano’s and more. Additionally, the beverage can be purchased on draft at many of Greater Miami’s finest bars and restaurants as well as various grocery and liquor stores by the bottle in 6-pack 12-ounce bottles. To discover more about the captivating world of the Spanish crafted beer, visit: www.CervezasAlhambra.com or follow on Instagram @CervezasAlhambra or Twitter: @Alhambra_Beer
About Mahou San Miguel
As a one hundred percent family-owned Spanish company, Mahou San Miguel is the leader in Spain’s beer industry with a 35.5% share in production. The firm’s history dates back more than 125 years, beginning with the birth of Mahou in 1890. Since then, it has never stopped growing. In 2000, Mahou bought San Miguel and in 2007 incorporated Cervezas Alhambra. The company’s extensive national beer portfolio includes Mahou Cinco Estrellas, San Miguel Especial, Alhambra Reserva 1925 and a wide range of international beers as a result of agreements with partners such as Carlsberg and Warsteiner, among others. Mahou San Miguel operates in the USA with its subsidiary Spain’s Best Beers Inc.