For the first time since last May, Kansas City, Mo.-based Boulevard Brewing is expanding its distribution footprint.
Boulevard, which was acquired by Belgian-based Duvel Moortgat last October, today announced it will expand into the greater Philadelphia area and New Jersey and has signed agreements with Muller Inc. in Philadelphia and Peerless Beverage Company in New Jersey.
“Boulevard is producing some of the highest quality beers in the entire country, not just in the Midwest, so we felt compelled to help bring them to America’s Best Beer-Drinking City,” Muller VP of Sales John Houck said in a press statement.
With the addition of the two new territories, Boulevard is now distributed in 27 states. The company produced 185,000 barrels of beer in 2013. A full press release is below.
PHILADELPHIA, PA — Today, Tuesday, August 19, one of the country’s most respected craft breweries, Boulevard Brewing Company (2501 Southwest Boulevard, Kansas City, MO; 816-474-7095), announced that its award-winning craft beers will soon be available year-round across the Greater Philadelphia Area. Boulevard, one of the most recognizable brands in the Midwest, has partnered with Muller, Inc. to distribute its line of beers in the city and surrounding Berks, Bucks, Chester, Delaware and Montgomery counties.
“Boulevard is producing some of the highest quality beers in the entire country, not just in the Midwest, so we felt compelled to help bring them to America’s Best Beer-Drinking City,” says Muller Vice President of Sales John Houck. “We couldn’t be more proud and honored to be working with Boulevard on this launch and welcoming them into our bars, restaurants and homes.”
To celebrate the new partnership and launch, representatives from Boulevard will organize a week-long series of tastings and events in and around Philadelphia in October; more details will be made available in early September. Boulevard beers, available in bottles and on draft, will include: Single-Wide IPA, an American-style IPA boasting a heady combination of six varieties of hops: Zeus, Bravo, Cascade, Centennial, Simcoe, Citra; Unfiltered Wheat Beer, the brewery’s most popular offering, an easy drinking American-style wheat beer with a natural citrus-y flavor and distinctive cloudy appearance; and Tank 7 Farmhouse Ale, a Belgian-style farmhouse ale surging with fruit-y aromatics and grapefruit-hoppy notes with a pepper-y, dry finish, from the brewery’s wildly popular and critically-acclaimed Smokestack Series.
“We are very excited to be expanding our reach to more markets in the Northeast, including Philadelphia,” says Boulevard’s Vice President of Sales Steve Mills. “The city is home to savvy craft beer enthusiasts, and we’re looking forward to introducing them to Boulevard’s lineup.”
Boulevard Brewing Company was founded in 1989 in a turn-of-the-century building on Kansas City’s historic Southwest Boulevard. From that location, Boulevard founder John McDonald grew the company into one of the largest breweries in the United States before selling the facility and brewery operations toDuvel Moortgat in 2013. Boulevard’s sister, and Duvel Moortgat’s other US-based brewery, Brewery Ommegang, of Cooperstown, NY, is also distributed by Muller.
About Boulevard Brewing Company
Boulevard Brewing Company has grown to become one of the largest specialty brewers in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. For more information, please visit www.boulevard.com and follow us on Twitter and like us on Facebook.
About Muller, Inc.
Members of the Muller family grew up in Philadelphia’s Brewerytown neighborhood and, beginning in the 1800s, worked in breweries and as deliverymen, bringing beer to the masses via horse-drawn wagons. Founded by Jack Muller in 1956 as Clement & Muller, the company quickly became the largest distributor of Miller and Colt 45 products in the United States. Today, the company’s 200+ employees sell more than 8 million cases of beer annually and dominate the beer industry in the greater Philadelphia region. Muller is located at 2800 Grant Avenue (215-676-7575). For more information, please visit www.mullerbev.com and follow them on Facebook and Twitter.