Vice President Sales - Atlanta

Position Summary:

Atlanta Beverage Company (ABC) is seeking a Vice President (VP) of Sales, who will report directly to the President. This position is primarily responsible for overseeing sales performance and managing company initiatives across the metro-Atlanta region. The VP of Sales will assist in the development and execution of sales, pricing, and marketing plans across the entire ABC portfolio of products. A successful VP of Sales will cultivate and maintain strong relationships amongst suppliers, retailers, and ABC staff.

Essential Duties and Responsibilities:

• Responsible for the execution of company sales and revenue targets
• Responsible for creating and implementing data-driven sales and pricing plans
• Responsible for full understanding of technology and data tools used by ABC
• Responsible for keen understanding market trends and competitive activity
• Responsible for the management of the sales team organizational chart
• Responsible for developing reporting measures including scorecards and KPIs
• Responsible for training, developing, mentoring, and evaluating team performance
• Responsible as the main point of contact between major suppliers and ABC
• Responsible for successful oversight of P&L for sales department
• Responsible for communicating business performance to appropriate stakeholders
• Responsible for all other duties as assigned

Requirements

• 10+ Years of Sales Leadership Experience: Extensive experience in beverage industry sales roles, including at least 5 years in a senior leadership position

• Financial Management: Strong background in budget management, P&L oversight, and ensuring profitability through effective resource allocation and cost control

• Excellent presentation, organizational, analytical, interpersonal, and written/oral communication skills

• Proven track record of performance and delivery

• Ability to create, maintain and build professional relationships

• Ability to navigate complex challenges and changing market dynamics